2025

Design Awards Silver Winner - Zhejiang Junei Youpin Technology Co., Ltd.

Fu Lu An Kang doormat

Entrant Company

Zhejiang Junei Youpin Technology Co., Ltd.

Category

Decorative Items - Carpets

Client's Name

Country / Region:

China

The Fu Lu An Kang doormat is a perfect fusion of innovative titanium-infused composite materials and Eastern aesthetics. It combines practical performance with artistic value, bringing warmth and elegance to every moment you walk through the door.
The doormat innovatively adds titanium into the yarn, effectively filling the micro-pores on the fiber surface to form a dense protective layer, reducing wear from daily foot traffic. The titanium can also absorb ultraviolet rays, helping prevent material photo‑oxidative degradation. Combined with anti-aging agents, it achieves long-lasting UV protection. In terms of weaving technique, the fiber is spun into continuous filaments through melt spinning, then subjected to directional stretching and texturizing treatments for high tensile strength, good fluffiness and elasticity, and a comfortable underfoot feel. Furthermore, the bottom features an upgraded titanium velvet pattern, providing excellent anti-slip performance.
Created in collaboration with the Suzhou Museum, the doormat is visually inspired by classic patterns and designs found in the museum’s treasured artifacts, which are reinterpreted through modern design language and transformed into decorative patterns rich in cultural meaning, celebrating unique Eastern aesthetics while conveying auspicious symbolism. Notably, the surface employs computer embroidery and laser engraving techniques to create natural gradients in shading, enhancing its visual depth. The classic red-and-black color scheme, combined with gold-thread embroidered calligraphy, not only maintains the solemn and elegant style of traditional Chinese aesthetics, but also introduces the understated luxury of contemporary design.

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