2025

Design Awards Gold Winner - SHAPELLX US INC

Bare Essentials™ Skin Flow™ Smooth Unlined Wireless Bra

Entrant Company

SHAPELLX US INC

Category

Clothing & Accessories - Underwear & Lingerie

Client's Name

Country / Region:

United States

The Bare Essentials™ Skin Flow™ Smooth Unlined Wireless Bra redefines traditional bra sizing, moving beyond numerical labels to actively adapt to the diverse shapes and body types of women. This philosophy stems from a design approach deeply rooted in honoring body diversity and a commitment to inclusive design.
Gone are traditional underwires; instead, the bra incorporates high-density engineered fabric and composite reinforcement strips to create a flexible yet supportive invisible band under the bust. Unlike rigid wires that dig into the skin, this band functions as a “second skin”, contouring naturally to the body to deliver even support and a seamless, comfortable feel.
The cups are crafted from a high-elasticity blend of 85% nylon and 15% spandex, leveraging nylon’s durability and spandex’s exceptional recovery. Enhanced with innovative seamless weaving technology, the material offers outstanding natural stretch, effortlessly adapting to various breast volumes and shapes. Teamed with a wide elastic band and a modular support system, the bra ensures a scientifically balanced fit that harmonizes underbust circumference with steady support. Through precisely calibrated elasticity, a single size (e.g., M) comfortably accommodates a range of sizes from 75B to 80C.
We hope every woman can break free from the constraints of size labels and experience the embrace of a design that respects and celebrates her uniqueness, a bra that truly fits her body, rather than defines it.

Credits

Chaolan Li
More Gold Winners
2025
Design Awards Winner - Qi Shen - Senior Product Manager
TikTok Shop Global Creator Agency Platform

Entrant Company

Qi Shen

Category

User Interface (UI) - Product Interfaces

Country / Region

United States

2025
Design Awards Winner - Hangzhou Hongchen Brand Management Co., Ltd. - Hyaluronic Acid Base Layer Set

Entrant Company

Hangzhou Hongchen Brand Management Co., Ltd.

Category

Clothing & Accessories - Underwear & Lingerie

Country / Region

China

2025
Design Awards Winner - M&A CREATIVE AGENCY - The Art of Gold in a Bottle
Casa Aragão

Entrant Company

M&A CREATIVE AGENCY

Category

Food - Luxury Foods

Country / Region

Portugal

2025
Design Awards Winner - Dainichido Inc. - A Memorial Capsule

Entrant Company

Dainichido Inc.

Category

Pet Supplies - Memorials

Country / Region

Japan