2025

Design Awards Silver Winner - Shuairen Wang

Oriens Perfume

Entrant Company

Shuairen Wang

Category

Body, Health & Beauty - Perfumes & Fragrances

Client's Name

Oriens

Country / Region:

United States

According to research From Hearst Magazines and MarketCast where 2,000 fragrance-loving U.S. consumers were polled from ages 16 to 64. Modern consumers are interested in how fragrance relates to sustainability and diversity.

75% of consumers are interested in brands that embrace sustainability, supporting diversity and inclusion.

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