2025

Design Awards Silver Winner - College for Creative Studies

Calmdrive, Intelligent system to prevent angry driving

Entrant Company

College for Creative Studies

Category

User Experience (UX) - Product UX

Client's Name

Country / Region:

United States

Calmdrive is an intelligent system designed to prevent road rage and make driving safer.
By detecting early signs of stress and anger through heart rate and GSR sensors, it plays pre-recorded voice messages from loved ones, helping drivers calm down before anger escalates.

Through the companion app, drivers can track their physiological data, receive personalized AI tips, and customize voice messages. Tested with U.S. drivers, Calmdrive proved to reduce heart rate by an average of 25% and stress levels by 27%.

Calmdrive not only has the potential to save more than 3,300 lives annually, but also to help mitigate increases in auto insurance premiums caused by road rage incidents. By transforming stressful drives into journeys of calm and safety, Calmdrive contributes to creating safer roads and reducing the financial burden on drivers.

Credits

Designer
Juyoung Lee
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