2021

Design Awards Silver Winner - Merril Cledera

Genotype

Entrant Company

Merril Cledera

Category

Branding - Body, Health & Beauty

Client's Name

Prime Health Partners

Country / Region:

United States

Backed by the proven science and research of genetic testing, Genotype is a health management program made with a person's unique genetic makeup in mind. There is a growing market for tech and smart testing which caters for health-conscious consumers. Genotype needed an approachable, trustworthy identity combined with visuals that would convey the proven science underpinning their brand. These competing demands were achieved with a combination of clean geometric styles and energetic colors. Graphic elements were then added to strengthen the visual connection with the brand and introduce the chromosome as the brand mark.

Credits

Art Director and Graphic Designer
Merril Cledera
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