2021
Entrant Company
Category
Client's Name
Country / Region:
Backed by the proven science and research of genetic testing, Genotype is a health management program made with a person's unique genetic makeup in mind. There is a growing market for tech and smart testing which caters for health-conscious consumers. Genotype needed an approachable, trustworthy identity combined with visuals that would convey the proven science underpinning their brand. These competing demands were achieved with a combination of clean geometric styles and energetic colors. Graphic elements were then added to strengthen the visual connection with the brand and introduce the chromosome as the brand mark.
Credits
Entrant Company
Fail design house
Category
Digital, Electronic Devices & Accessories - Audio & Video Devices
Country / Region
Hong Kong SAR
Entrant Company
BAS-IP
Category
Conceptual - Digital, Electronic Devices & Accessories
Country / Region
Ukraine
Entrant Company
Astro Lighting
Category
Lighting - Indoor Lighting
Country / Region
United Kingdom
Entrant Company
FluxWear, Inc.
Category
Wearable Technology - Healthcare Devices
Country / Region
United States