2025

Design Awards Silver Winner - Frog Prince (Fujian) Baby & Child Care Products Co.,Ltd.

Frog Prince Kids' All-season Moisturizing Cream

Entrant Company

Frog Prince (Fujian) Baby & Child Care Products Co.,Ltd.

Category

Body, Health & Beauty - Skin Care

Client's Name

Country / Region:

China

It is a kid-friendly, safe, and attractive packaging design that incorporates bio-inspired aesthetics and emotional functionality, aiming to transcend the conventional expressions of traditional children's skincare product packaging.
The highlight of this packaging design lies in the deep refinement and clever reinterpretation of the natural symbol "frog". Moving away from complex design techniques, the packaging design focuses on the iconic bulging eyes of the "frog", transforming them into a unique visual symbol and functional structure. This approach infuses the minimalist packaging with vibrant vitality and high recognition.
The enlarged, curved surface of the eyes mimics the frog's attentive gaze, conveying the emotional core of "gentle guardianship." The precision-machined, subtle convex curve perfectly fits the contours of a child's fingertips, guiding easy, safe, and cozy opening and closing. This seamlessly integrates biological characteristics into the user experience, harmonizing aesthetics and functionality.
Made from recyclable PP material, the entire bottle features a rounded cylindrical shape with a matte finish, communicating the product's gentle and non-irritating properties and its "barrier repair" safety promise from both visual and tactile perspectives. Regarding sustainability, the packaging design aligns with minimalism, minimizing unnecessary components and utilizing eco-friendly materials to reduce material consumption and carbon footprint, which reflects the brand's commitment to environmental protection.

Credits

Zeng Lijuan
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