2021

Design Awards Silver Winner - Tanuj Kaushik

Toyota i-Chisai

Entrant Company

Tanuj Kaushik

Category

Automotive & Transport - Cars & Motorcycles

Client's Name

Country / Region:

United States

My concept is a fully electric smart city car. I designed it to solve traffic jams and space problems in any urban city, where most of the young people live, just like my target market who loves to travel, meditate, listen to music and commute to work. Global warming and Transportation is connected directly as the 3rd most contributing factor. Most of the vehicles used on a daily basis are occupied by single people and stuck in long waiting traffic jams while the gas keeps on burning. The proportions of my concept are two and one fourth wheels, which makes it very small. Being an electric vehicle it has more space for storage in the front and back or for your daily errands. Also, being small is bliss when it comes to parking, which is a big issue in the world and it is not good for mental health. It is for two adults in front and two kids in back with minimum possible carbon footprint. Having large windows in the vehicle is perfect for visibility during day or night and gives a sense of freedom and openness. Modern body surfacing, technologically advanced lights and lower front scales looking grill ( which opens for cooling motors) gives an emotional connection of being living in the future. I chose the Toyota brand because they're the number one producer of cars in the world and have great reach to almost any country.

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