E-BOOST – Rebranding Campaign

The E-BOOST rebranding process began as part of FWP's natural evolution toward a more modern, coherent brand that is emotionally connected to its community. E-BOOST, one of the company's flagship energy products, needed a refresh to respond to new consumer trends, maintain its relevance, and project a fresher, more powerful image aligned with FWP's active wellness purpose.
The project began with an in-depth analysis of the product's current positioning, consumer perception, and opportunities for improvement in both the visual and user experience. Based on this analysis, three key areas of transformation were defined: reformulation, redesign, and brand reconnection.
1. Product Reformulation: A new formula was developed to optimize performance and the sensation of clean, sustained energy, reinforcing the benefits of concentration, vitality, and mental focus. The new flavor was designed to offer a more enjoyable and refreshing experience, responding to the feedback and expectations of the modern consumer.
2. New packaging: The packaging design and visual identity were completely revamped, opting for a more modern, dynamic, and minimalist aesthetic. The new packaging aims to convey intelligent energy, reflecting the balance between power and well-being. Vibrant colors, bolder typography, and a clean visual composition helped elevate the product's perceived quality and contemporary appeal.
3. Branding and communication strategy: Simultaneously, a purposeful rebranding strategy was developed, aiming to reconnect emotionally with the audience. The strategy emphasized that E-BOOST is not just an energy booster, but an ally for enhancing daily performance with Power, Focus, and Concentration. This renewed concept allowed for the communication of more conscious and sustained energy, linked to the physical and mental well-being that characterizes the FWP brand.

The rebranding was accompanied by a comprehensive communication campaign that included audiovisual materials, digital activations, and a social media rollout designed to reinforce the product's renewed identity. The goal was to inspire consumers to rediscover E-BOOST as a tool to reach their full potential, not only physically but also mentally.
This rebranding process became a prime example of brand evolution within FWP, integrating innovation, visual consistency, and emotional connection. More than a redesign, the new E-BOOST represented a complete transformation.