2026

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Category
Client's Name
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Mathematics proficiency among K-12 students is at a crisis point, and the most effective solution—high-dosage human tutoring—has traditionally been a luxury good, costing families upwards of $2,000 per month. PLUS is a non-profit service design intervention that uses Artificial Intelligence to break this economic barrier, delivering that same expert-level support for just $20 per month.
Rather than replacing human teachers with chatbots, PLUS redefines the role of AI in education. We place the technology "behind" the tutor, acting as an invisible super-power. The platform connects K-12 students in under-resourced schools with university-level tutors. Through a proprietary digital interface, these tutors receive real-time, AI-driven guidance—a "Co-pilot"—that helps them navigate complex math concepts and student emotional needs in the moment.
The design creates a virtuous "Value Loop": philanthropic funding trains tutors, tutors serve schools at no cost to families, and every session generates research-grade data that improves the AI models. The result is a scalable engine for social mobility. Currently operating across seven U.S. states, PLUS has delivered over 100,000 hours of tutoring, proving that when you design for human connection rather than automation, you can solve the "Iron Triangle" of education: achieving quality, access, and affordability simultaneously.
Credits
Entrant
SHUOKE
Category
Interactive Design (IxD) - Installations
Country / Region
China
Entrant
CIMOR OFFICIAL
Category
Personal Care, Wellness & Beauty - Best Lyophilized Skin Repair & Hydration Ampoule
Country / Region
Taiwan
Entrant
ZOMO
Category
Kitchen Appliances & Accessories - Storage
Country / Region
China
Entrant
LILYSILK
Category
Clothing & Accessories - Textile & Materials
Country / Region
China