2026

Design Awards Silver Winner - France Jorged Group Holdings Limited

JM12

Entrant

France Jorged Group Holdings Limited

Category

Clothing & Accessories - Footwear

Client's Name

Country / Region:

Hong Kong SAR

Guided by the core concept of "Eastern Rhythm, Growth Guardian", the JM12 children's shoe blends Eastern philosophy with the developmental needs of modern children's feet. Designed for children aged 2 to 16, it provides a full-lifecycle healthy footwear solution, embodying the brand's mission of "Born for Free Running, Made to Shine Childhood".

Full-Lifecycle Health Protection System: Drawing on the wisdom of Eastern "Negative Space" and informed by extensive anthropometric data on children's feet, the JM12 features a precise fit allowance (+0.5cm or +1cm) and a wide toe box for dynamic adaptation to the foot contour. This design aligns perfectly with Chinese children's foot development patterns, preventing pinching or rubbing for natural, healthy foot growth. The lightweight construction, combined with a slip- and abrasion-resistant outsole, delivers both stability for active movement and a feather-light feel for daily wear, safeguarding children across diverse scenarios from campus play to outdoor adventures.

Modern Reinterpretation of Eastern Motifs: The intersecting stripe texture on the upper is inspired by the traditional Chinese "Hui" pattern and the dynamic lines of the Taiji symbol. The "Hui" pattern, symbolizing continuity and endless renewal, represents a child's complete growth journey from toddler to teen. The Taiji lines convey the Eastern philosophy of "Balance between Hardness and Softness" (Yin and Yang), enhancing visual dynamism while conforming to the foot's arch for stable support. The color palette subtly resonates with the mutual generation principle of the Five Elements. Earthy base tone (ochre), accentuated by the color contrast between black, white, pink, and yellow, creates a harmonious aesthetic that "follows nature". This palette not only evokes a warm, grounded feeling but also caters to children's natural preference for bright colors.

Sustainable Design: The JM12 utilizes recyclable, skin-friendly materials and eco-friendly adhesives, ensuring the shoes are free from heavy metals and harmful substances to protect children's delicate skin. Furthermore, a combination of stitching and heat-pressing techniques enhances structural stability and durability, empowering children to explore the world freely and safely.

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