2026

Design Awards Silver Winner - Haeone Son

Improv

Entrant

Haeone Son

Category

Clothing & Accessories - Menswear

Client's Name

Country / Region:

United States

I used to approach most things in life with a clear plan. But over time, I realized that outcomes often take unexpected turns, and sometimes intuition leads to stronger, more honest results than logic. This led me to jazz, where musicians follow a basic structure but express themselves freely through improvisation. Coming from a classical music background where every note and dynamic was decided in advance, jazz felt unfamiliar and exciting. It made me want to bring that sense of spontaneity into my design process.

Garment dyeing became a natural way to express this. The colors shift depending on the environment, and the stitch resist technique adds subtle, unpredictable changes to the fabric. In this collection, familiar garments are reimagined with slight distortions that reflect instinct and emotion. Through many trials, this process became a way for me to practice trusting my own intuition.

Credits

Sergey Kuchin
Photographer
Birago
Model
More Silver Winners
2026
Design Awards Winner - Changzhou Kufun Sporting Goods Co., Ltd. - Kufun
Zou Rong, Zhu Jiaqi, Gu Lina

Entrant

Changzhou Kufun Sporting Goods Co., Ltd.

Category

Sports Accessories - Sports Sunglasses

Country / Region

China

2026
Design Awards Winner - Studio Solmaz Primavera - Egg Collection

Entrant

Studio Solmaz Primavera

Category

Seating & Comfort Furniture - Sustainable Furniture and Lighting Collection

Country / Region

Netherlands

2026
Design Awards Winner - Ursa - Ursa

Entrant

Ursa

Category

Gaming, AR & VR - Social Design

Country / Region

United States

2026
Design Awards Winner - Grohon (Shanghai)Industrial Co.,Ltd - Kotex × Charles Heart Limited Edition Cylindrical Bucket Bag

Entrant

Grohon (Shanghai)Industrial Co.,Ltd

Category

Luggage & Bags - Handbags

Country / Region

China