2026

Design Awards Silver Winner - Ursa

Ursa

Entrant

Ursa

Category

Gaming, AR & VR - Social Design

Client's Name

Country / Region:

United States

URSA is an advanced AI-powered Augmented Reality (AR) system designed for astronauts operating in extreme lunar environments. In these high-stakes settings, mobility is severely restricted by pressurized suits, hands are constantly occupied by mission-critical tasks, and cognitive load is exceptionally high. Under such grueling conditions, conventional touch-based or visual-heavy interfaces become not only inefficient but potentially unsafe. URSA addresses these challenges by exploring a transformative model of human-AI collaboration, one that aligns sophisticated interaction design with the rigorous physical and cognitive realities of deep-space exploration.

The system’s architectural core is operated entirely through voice-first interaction. By leveraging multimodal processing, URSA enables astronauts to communicate naturally with an intelligent assistant, ensuring they remain fully focused on their immediate physical surroundings. This hands-free approach is critical for maintaining dexterity during complex maneuvers. Beyond mere voice commands, URSA’s AI engine functions as a proactive mission partner; it continuously interprets real-time mission context, task progression, and volatile environmental conditions to anticipate upcoming needs. By preparing and delivering vital information—such as telemetry alerts or navigational guidance—before it is explicitly requested, URSA effectively eliminates the mental latency typically associated with manual information retrieval.

Visually, URSA employs a disciplined, non-intrusive layered spatial layout. To prevent information paralysis, AR guidance is choreographed across the user’s field of view based on urgency and relevance. Primary task instructions appear only when strictly required, remaining anchored to the focal point to minimize eye strain. Conversely, secondary diagnostic data is placed subtly at the periphery, preserving situational awareness without creating visual clutter. This strategic approach to attention management prioritizes cognitive clarity over visual density.

By seamlessly combining voice-first interaction, predictive AI behavior, and sophisticated spatial visualization, URSA successfully reduces cognitive load and supports safer, more efficient mission performance. The project stands as a powerful demonstration of how agentic, context-aware AR systems can transcend traditional interface boundaries, extending human capability and ensuring precision in environments where timing and situational awareness are matters of survival.

Credits

Yue Fan
Lead Designer
Yani Shi
Designer
More Silver Winners
2026
Design Awards Winner - QINGHUA SILUO - MICHU CONTAINER CAT LITTE BOX
QINGHUA SILUO

Entrant

QINGHUA SILUO

Category

Household Appliances & Accessories - Waste Systems

Country / Region

Australia

2026
Design Awards Winner - Hangzhou Qingwei Technology Co., Ltd. - CHU MING

Entrant

Hangzhou Qingwei Technology Co., Ltd.

Category

Eyewear - Prescription Glasses

Country / Region

China

2026
Design Awards Winner - Anurag Goyal - L.B.F.C. – Digital Craftsmanship for Architectural Hardware

Entrant

Anurag Goyal

Category

User Experience (UX) - Interior & Architecture UX

Country / Region

India

2026
Design Awards Winner - Shanghai GICO Brand Incubation & Creative Design Co., Ltd. - Nowwa Coffee · Supermodel Half-Baked Cheese Latte

Entrant

Shanghai GICO Brand Incubation & Creative Design Co., Ltd.

Category

Beverage - Tea & Coffee: Ready to Drink

Country / Region

China