Potting Mix Dispenser

The Home is Where the Plant Lives…
The Home Plant Co asked me to design a new pack for their specialty Indoor Plant Potting Mix.
They were looking to differentiate their product from the competition and add value for the customer.

So I proposed a Potting Mix Dispenser - inspired by using a watering can for plants.

As well as refreshing the look and feel of the brand, but keeping their existing logo, I designed the new pack in an eye catching shape, yet efficient as a container for the 6L potting mix. The pack is flat pack, quick to assemble and has a lid on top to load in the potting mix’s resealable bag. We featured part of the logo as a diecut window and created a vertical layout.

Once closed, customers can comfortably carry the pack in a natural position, via the double walled handle towards the top on the side. This can be overlapped with other packs for nesting during shipping.

When it’s time to do some potting, the perforated top can be torn away and the resealable bag unzipped. Use the handle to pour the potting mix into pots. Reseal the bag and store for the next planting day.

The Home Plant Co now offers customers, an all in one retail presentation, carry pack, dispenser and storage pack. It’s printed in three spot colours and is recyclable as cardboard with the resealable bag being recyclable as soft plastic.

So the next time you’re looking to do some planting, grab a potting mix dispenser and feed your plants just like watering the garden.