Nutriangle Botanical Packaging System

Nutriangle is a health foods brand for people who think healthy, from beginners to experts. Its energy bars and superfood bites are handcrafted from simple, traditional ingredients, so the packaging needed to feel honest, wholesome, and inviting rather than clinical.
The botanical packaging system gives every product a shared visual language built on floral illustration and a considered color palette. Each pack reads as part of one family on the shelf while staying distinct as a product. The same system extends across the brand's website, social media, and photography, so the experience stays consistent from shelf to screen.
The refreshed packaging system gives the brand a more recognizable, scalable identity. It tightens the shared visual language across the range and keeps every product distinct, so new products can join the family without redesigning it.