2022
Entrant Company
Category
Client's Name
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The big Buddha Longjing packaging design is a packaging design about tea. In this design, in order to reflect the characteristics of Zen tea, the overall packaging is like a Buddhist temple treasure box, which adopts a symmetrical open box form, and its internal structure is divided into upper and lower parts. The upper part of the mountain is made of wood, and the tea pot lives in it. The top of the pot is decorated with golden lotus, which means living freely - living in the deep mountain and feeling at ease; The pure black can is printed with golden patterns, deep and dazzling. The tea packaging texture in the pot is more prominent, with black printing on gold background. The four characters of big Buddha Longjing adopt silver ironing technology to make the overall packaging of the tea pot more complete. The foldout implies the tea tree in the mountain (with other information such as the way to receive the exclusive tea tree). The lower part is also divided into two layers. On the upper layer, there are limited hand prints as tea gifts; In the lower pull-out box, there are independent small tea bags (easy to carry out) and wooden engraving base accessories. In terms of color matching, we choose gold with high quality and pure blue as the main body color, which further reflects the refreshing tea fragrance lingering in the secluded mountains. Gold represents the quality of the Giant Buddha Longjing.
Credits
Entrant Company
Zip Top
Category
Kitchen Appliances & Accessories - Storage
Country / Region
United States
Entrant Company
M&A Creative Agency
Category
Beverage - Luxury Beverages
Country / Region
Portugal
Entrant Company
Christopher Grubb, IIDA, NKBA
Category
Bathroom Fittings & Appliances - Basin Mixers
Country / Region
United States
Entrant Company
inDare Design Strategy Limited
Category
Beverage - Health Beverages
Country / Region
China