44°N Gin, Comte de Grasse

Comte de Grasse is a groundbreaking new luxury spirits distillery, born from the passion of its founder for spirits and his desire to create their future. A project that crystallized in Grasse, the heart and soul of French perfumery and propitious cradle for the creation of the luxury and sustainable spirits brand Comte de Grasse.
For the creation of it first release 44°N gin, we joined forces with Paris based agency CHIC in an exceptional and collaborative project to create its visual positioning, brand world, name, identity, product and packaging design.
We had the ambition to move ahead of trends and create a design that goes beyond the expected codes of the category. We had to bend the rules and create an authentic lifestyle product, a modern icon that confused the genre and creates a powerful emotion at first sight; a sensorial, visual and tactile translation of the place, time and culture of Comte de Grasse Gin.

The bottle, reminiscent of the perfumer’s workshop, is loaded with the incomparable power of escape with references to the sea and the Mediterranean sky, captured in the absolute of a Klein blue and the insolent contrast of solar and pure yellow. The low relief of the bottle has been manually carved to restore the magic of the sun on the Mediterranean.

The cap, signed with the monogram of Comte de Grasse, completes the dimension of the perfumer’s touch while creating a new opening ritual for the spirit brand.

44°N – the location coordinate for Grasse—places the geographical origin of Comte de Grasse and its first creation, in a logotype that affirms a new contemporary and essential luxury.

The New Realism artist Yves Klein said: “Blue has no dimensions; it is beyond dimensions, whereas the other colors are not.” This inspired us. All colors arouse specific associative ideas, while blue suggests at most the sea and sky, and they, after all, are in actual, visible nature what is most abstract.