2023

Design Awards Gold Winner - Beijing Wuyao Cultural and Creative Co. Ltd.

Conceptual packaging design of Shede Year of the Rabbit wine

Entrant Company

Beijing Wuyao Cultural and Creative Co. Ltd.

Category

Beverage - Wine: Light

Client's Name

Shede Spirits Co. Ltd.

Country / Region:

China

Based on the four generations of wine bottles, the two bottles are painted with different pictures about the Year of the Rabbit. The first bottle is a picture of the joy of everyone sitting together for a reunion dinner in the Year of the Rabbit. The green trees and strange rocks make the rice fragrant, the jade rabbits smell the wine joyfully, and the fireworks bloom in the air, which is intended to express the Chinese New Year culture in a light way. The other bottle is a relatively imaginative picture. Clouds and mists hover over the heavenly palace. The rabbit symbolizes immortality, and the beautiful koi symbolizes more than one year after year. It shows the excitement of the Year of the Rabbit in a more ingenious way.

The bottle body is colored with gold and red. Red is the life color of Chinese people, and it also brings a sense of happiness. Gold is a symbol of the quality of the wine. The glass material of the bottle body is even more colorful for this design, which can gild the red background.

The outer packaging box is made of acrylic material. Its cylindrical shape not only makes it look like a lantern, but also looks like a treasure box. The traditional Chinese pattern is used as the button to open the treasure box. After opening the treasure box, two bottles of mellow wine appear in front.

Credits

Original designer
Wu yao
Graphic designer
Zheng ziyang
Illustration designer
Zhang yuchen
3D designer
Liao hao
More Gold Winners
2023
Design Awards Winner - Monarch Tractor - Monarch Tractor - EV, driver-optional, connected tractor

Entrant Company

Monarch Tractor

Category

Automotive & Transport - Commercial Vehicles

Country / Region

United States

2023
Design Awards Winner - Shanghai Rio Liquor Marketing and Sales Co., Ltd - RIO LIGHT

Entrant Company

Shanghai Rio Liquor Marketing and Sales Co., Ltd

Category

Packaging - Beverage

Country / Region

China

2023
Design Awards Winner - Lazaro Rosa Violan Studio - Venti20
Gessi S.A.

Entrant Company

Lazaro Rosa Violan Studio

Category

Home Interior - Bathroom & Sanitary Equipment

Country / Region

Spain

2023
Design Awards Winner - Zhejiang Qiuye Garden Construction Engineering Co., LTD - Life Ark
Zhejiang Qiuye Garden Construction Engineering Co., LTD

Entrant Company

Zhejiang Qiuye Garden Construction Engineering Co., LTD

Category

Outdoor & Sports Equipment - Social Design (New)

Country / Region

China