2023

Design Awards Gold Winner - Ghandour Cosmetics Limited

Scent of Africa

Entrant Company

Ghandour Cosmetics Limited

Category

Body, Health & Beauty - Perfumes & Fragrances

Client's Name

Country / Region:

Ghana

SCENT OF AFRICA is a fine fragrance house made in Ghana.
The perfumes are made locally, and are infused with African ingredients to shine a spotlight on Africa to the world.

SCENT OF AFRICA’s Eternal Legends Collection pays tribute to the continent by drawing its inspiration from legends in African mythology. It represents a contemporary interpretation of these traditions.

The ambition for the bottle design is to interpret and showcase Africa and it roots in a modern and unique way while respecting the refinement codes of luxury.

This bottle is an architectural totem that stands proud. It is a pure avant-garde design with its silhouette standing out like a sculpture. The bottle and cap extend and form a whole, a vision supported by the colours in graduated shading to unify the glass and the cap’s material. This highlights the precious juices revealed at the transparent base of the bottles.

When it is looked at from above, the map of Africa can be glimpsed, which looks as if it is projected above the sphere of the Earth, embodied by the bottle’s body.

Each detail has been crafted so that the focus is not on the technique but the design, whether the olfactory or visual aspect. As such, the mechanism for the spray is hidden in the glass neck and the stem reaching down into the perfume cannot be seen thanks to a patented innovation.

As the brand’s fundamental value is “Who I am is where I come from”, it invites people to reconnect with their origins. It is an encouragement to get to know one’s roots, to be proud of them and celebrate one’s history.
The logo and sign are inspired by the Sankofa symbol, which features a bird turning its head to look towards its tail, signifying “back to your roots” in the Akan language of Ghana.
A contrasted gold & black signature full of meaning.

Credits

Founder, Scent of Africa
Tanal Ghandour
Bottle Design
Kurt Merki jr
Branding & Packaging
Stéphanie Gazel
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