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NY Product Design AwardsEnter Award

Fashion & Lifestyle

160X 3.0 PRO

Entrant: Xtep (China) Co., Ltd.

2022 Gold winner badge
2022

Gold

CategoryFashion & Lifestyle
Class / SubcategoryClothing & Accessories
Footwear
Country / RegionChina

The project

Project description.

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As a pair of professional racing shoes dedicated to marathoners, 160X3.0 pro features comfort and the functions of releasing more running kinetic energy and improving stability. It comes with the propulsive carbon plate set in the sole and the wide-angle curved toe cap to release more kinetic energy and fully utilize the muscle energy, while also ensuring optimal stability and comfort during exercise.

The full-length carbon-fibre plate in the sloe is specially designed for marathoners, which is further paired with the wide-angle curved toe cap. Such an innovative structural design does work effectively especially when marathoners force to start, making the utmost of the kinetic energy. The both sides of the shoe counter is also set with carbon plates to enhance the stability of heels, so that user can be protected from spraining ankles that could be caused by waning physical strength in the late stage of long-distance running. Moreover, the design of insole takes full account of the foot shape of Chinese consumers, which gains full contact with their feet and reduces the angle of motion of the metatarsal-phalangeal joint, thereby substantially improving the muscle strength effect.

Moreover, the upper as the main heat dissipation part of the shoe is usually punched with more holes to improve its breathability and heat dissipation. This, however, leads to a reduction in the strength of the upper, making it fail to withstand the intensity of long-distance marathons. To solve the pain point above, 160x3.0 pro combines the carbon plate with the tough yarn frame, which can meet the multiple needs of marathon races.

Project credits.

Xing Kou

Minqing Lin

Jiansheng Luo

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