BEYOND - Mixed-reality Museum Experience

BEYOND is a museum experience built on mixed-reality goggles and catered for Gen Z. The design is to empower museums to connect with the younger audience and enhance museums’ presence on social network.

In efforts to meet Gen Z’s expectations of museums, being interactive and engaging, we carefully craft the experience to be hand-gesture based. It allows visitors to interact with digital objects in a natural and intuitive manner and to immerse in a fun augmented learning environment.

After putting on goggles, visitors are first drawn to virtual animals and plants following other museum-goers around, serving as an invitation to an augmented scavenger hunt. It calls visitors to collect their own digital animals and plants in the museum and creates a game-like, fun, and stress-free learning environment. Before collecting, visitors are prompted to complete games with educational stories embedded, such as global warming. Once completed, visitors can then choose to wear their collections and showcase them as a part of their personal style in a virtual setting. Lastly, museum mobile app, as a post-museum touchpoint, encourages visitors to review and share what they learn on social media in the form of AR filters, which visitors can design and customize using their unique collections. Such sharing increases museums’ social influence in the young community and brings more of the young to the museums.

BEYOND is aimed to rebuild the bridge between museums and the younger generation and turn museums into weekend go-to places for Gen Z.