Blue Girl Beer

Blue Girl Beer X The 42nd Hong Kong Film Awards

Join us as we pop the tab and travel through time

What sparks will fly when the best-selling beer in Hong Kong joins forces with the most prestigious film award in Hong Kong?

Modern Design has created the most Hong Kong-flavored limited-edition can design for Blue Girl Beer and the 42nd Hong Kong Film Awards. Join us as we pop the tab and travel through time to immerse yourself in the charm of authentic Hong Kong flavors.

Challenge and Breakthrough

How can we perfectly blend and interpret the unique Hong Kong flavors of both brands, providing consumers with a divine sensory feast of Hong Kong style? It was Modern Design’s biggest challenge in this project.

“Blue Girl Goddess Transforms into Hong Kong Movie Heroine”

Since Blue Girl Beer has its iconic goddess, why not transform her into the Best Actress of the 42nd Hong Kong Film Awards? This was the inspiration behind the creation. For the first time, the Blue Girl Goddess steps out from the logo, traveling through time to enter the world of Hong Kong cinema.

To recreate the authentic Hong Kong flavor deeply ingrained in the public's memory, the Hong Kong movie atmosphere is indispensable. Revisiting classics such as "In the Mood for Love" and "Comrades: Almost a Love Story," and experiencing the rich Hong Kong style conveyed by directors Wong Kar-wai and Peter Chan, served as the artistic source for Modern Design's creation.

By emulating the techniques of renowned Hong Kong filmmakers, we layered the composition to create a sense of depth and used non-linear montage storytelling to enhance the visual effect of time-space interlacing, placing the Blue Girl Goddess in the intricate world of Hong Kong cinema: the romantic silhouette on a bicycle seat, the elegant figure in a cheongsam under the lamp, and the intimate embrace in an ambiguous atmosphere.

Through light and shadow transformations, we enhanced the scene's atmosphere, leaving changes in light and dark on the characters' faces, as if instantly transported into a Hong Kong film scene.