Frame It

Aiming to push the boundaries for what’s possible, Frame It is a case study of future packaging conducted in collaboration with Billerud. Showcasing a sustainable beauty range with a fully renewable and circular packaging system.

In essence, the prototype of the study is based on a refill concept with a recyclable paper insert made of FibreForm® and a reusable outer packaging made of a cellulose based plastic. Together, these components allow for a seamless refill experience in a beautifully designed packaging.

We have worked with a minimalistic design and print to show the beauty in the material. An embossed pattern adds texture to the paper surface, differentiating the products in the range. The transparency of the outer case allows for print and graphics only on the paper insert. In this way, the same neutral case can be used for every product.