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NY Product Design AwardsEnter Award

Automotive & Transport

MAZDA EZ-60

Entrant: Changan Mazda Automobile. Co., Ltd.

2025 Product Design of the Year winner badge
2025

Product Design of the Year

CategoryAutomotive & Transport
Class / SubcategoryCars & Motorcycles
Electric Vehicles
Country / RegionChina

The project

Project description.

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The EZ-60 crafts a futuristic mobile space through MAZDA's upgraded "KODO: Soul of Motion" aesthetics and electric vehicle technology. The dual-section waistline and arched fastback design exude power and dynamism, while the dynamic lighting effects around the body give the vehicle a chameleonic presence. The D-pillar's shark-fin air duct adopts a "light-shadow cutting" silhouette, serving as both an iconic symbol and enhancing the dynamic stance. The all-new "Nightfall Violet" paintwork—authentic yet dreamlike, mysterious yet noble—makes this electric SUV a perfect fusion of futuristic appeal and premium elegance. The intelligent cockpit adopts a wing-shaped wraparound design with horizontally extended lines to create an open field of view and a sense of luxury.

The EZ-60 is the first electric SUV to introduce a D-pillar air duct design, complemented by 9 air ducts across the vehicle for aerodynamic optimization, reducing overall drag coefficient by 60.8 counts, extending the driving range by 41 Km, and generating up to 705 N of downforce on the rear axle. This enhances handling responsiveness and stability and reduces wind noise during driving, delivering driving pleasure comparable to that of a million-dollar supercar. The 2902mm super-long wheelbase, paired with flexible seats and magic storage spaces, constructs a full-scenario comfort system suitable for business, long-distance travel, camping, and more.

The EZ-60 is equipped with the world-first 4nm cockpit chip, along with a 5K retina integrated large display and a 100-inch glasses-free 3D HUD to bring an immersive visual experience. Its built-in AI assistant is ready to invoke over 1700 car functions with millisecond-level response, ensuring smooth and natural interaction.

Aside from achieving zero emissions, the EZ-60 enhances stability and handling at high speeds, in crosswinds, and during cornering through aerodynamic optimizations. It also adds 41km of driving range and reduces wind noise, further refining the driving experience. For the interior, Hurongo water-based eco-friendly PU is used, reflecting the commitment to environmental protection and user well-being.

Project credits.

Li Qishen

Zhou Yahui

Yang Xingyao

Liu Yifan

Kimoto Eiji

Nakamura Shigeki

Partaw Bahram

Iwahara Tatsunori

Nakamura Takuto

Teraoka Syunsuke

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