Interface & User Experience
Motion Drives Emotion
Entrant: Cathay Pacific
2025
Silver
A closer look
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CategoryInterface & User Experience
Class / SubcategoryUser Interface (UI)
Micro-Interactions
Micro-Interactions
Country / Region
Hong Kong SAR
Hong Kong SARMotion drives emotion. This UI micro-interaction concept turns everyday travel decisions into emotionally engaging moments. Using motion design on mobile, it eases user anxiety, conveys brand warmth, and creates seamless, trustworthy experiences across digital and physical journeys.
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Project credits.
Ernest Hui
Head of Design
Christel Yan
Senior UX/UI Designer
Sherry Wu
UX/UI Designer
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