PROYA Inaugurating Nourishing Face Oil

In order to build better sense of ritual and emotional value for consumers, this design is aiming for creating better skincare experiences and structural aesthetics, which can assist the brand to build a high-end image for the series and user-centered brand image.

For the product function, the usage mode of the product can be designed differently with other products. The lid is in the hourglass shape, the curve of the lid is designed according to the shape of the grip of human hands, and there is a transparent button on the top of the lid. So, consumers can place their fingers on both the thinnest part of the lid and the button to easily open the lid, and spontaneously press the button on the top to squeeze out the oil. After that, consumers can heat the oil in their hands and apply the oil to their faces. The lid can lead consumers to experience new skincare processes with a special sense of ritual, which can be different from other skin care packaging of direct squeeze methods. So, the special design can let consumers slow down their paces of life and enjoy their own skin care time. Beside, the user-friendly lid also can provide them better skincare experiences.

For the packaging form, the flowing freely streamlined shape of the product delineates simple and modern line aesthetics. The combination of symmetrical curves and straight lines creates a romantic sense of order. The bottle is designed to be a combination of transparent and opaque, which can make the product have a kind of contrastive aesthetic. Also, the bright and light-reflecting material emphasizes the high-end and luxury style of the product. These materials can also let consumers feel the moist sense of essential oil products from the packaging, and users can clearly see the quality and the quantity of the oil, expressing the sincerity of the product. Moreover, the button on the top of the lid is designed as transparent acrylic, this design represents the clear liquid of the essential oil, and expresses the high quality of the oil.