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NY Product Design AwardsEnter Award

Fashion & Lifestyle

Tiny Whale

Entrant: Hangzhou Gangtian E-commerce Co., Ltd.

2023 Gold winner badge
2023 · Season 2

Gold

CategoryFashion & Lifestyle
Class / SubcategoryClothing & Accessories
Footwear
Country / RegionChina
Client’s name港田电子商务

The project

Project description.

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As inspired by the cartoon whale image, this design breaks the routine of how a slipper normally looks like. The morphological bionics technique is used to fit the cartoon whale image into a part of slipper. This distinctive design is visually perceived as thriving and robust. The back rolling wave patterns around the sole is like a whale swimming in the ocean, what a picture in mind. This design looks vivid and lovely with a high level of affinity and identity. The contoured suede at the joint of the side and vamp confers stereo and fullness to the whale image on the vamp. The heel tab on the heelpiece is an animated "whale tail" instead of traditional design, which blends with the overall look and is quite interesting. The sole is made of a non-slip material that makes walking stable. To give a greater sense of comfort, the inner part of the shoe is made of skin-friendly plush material that provides a soft covering of the feet. The sole features a 4cm thicker in-house PVC soft-soled foam, which delivers users the softest and most comfortable wearing experience in standing or walking.

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