Skip to content
NY Product Design AwardsEnter Award

Fashion & Lifestyle

UNICA - Reimagine Eyewear

Entrant: Optimax Eyewear

2025

Silver

CategoryFashion & Lifestyle
Class / SubcategoryEyewear
Imprinted Lenses
Country / RegionIsrael

The project

Project description.

Share this projectFacebookXLinkedIn
Unica: Pioneering the Future of Eyewear Design and Sustainability

Unica is a groundbreaking innovation in eyewear, offering potentially unlimited designs for eyeglasses and sunglasses through handmade craftsmanship and advanced imprinted lenses. Powered by our proprietary LensInk™ technology, Unica allows everyone to fully customize their glasses in terms of shape, color, size, and prescription, delivering a personalized and unique eyewear experience.

Beyond its innovative design, Unica revolutionizes the eyewear industry with its "print-on-demand" model. By printing designs on lenses, without the necessity of frames, we eliminate the need for large frame inventories, reducing storage requirements by 85%. This approach significantly cuts down on warehousing needs and ensures optimal stock management, eradicating the issues of overstock and stock shortages.

Unica also champions sustainability. By employing green materials and printing processes, we have eliminated plastic use in both frames and manufacturing materials. This eco-conscious strategy not only redefines production standards but also drastically lowers the environmental footprint of eyewear manufacturing.

Unica sets a new benchmark in eyewear—innovative in design, efficient in production, and revolutionary in sustainability.

Project credits.

Eldad Rothman

Founder

Dean Koren

Senior V.P Operations

Lihi Kopel

Lead Designer

Raz Weiss

Technical Manager

Gosha Gans

Designer

Your work belongs in the conversation.

Begin Your Entry
NY Product Design Awards

Member access

Sign in to explore the gallery.

Use your NY Product Design Awards account.

New to NY? Create an account