Qichao An

When I was very young, I was a person who liked to create and design, so I chose a design major in college and aspired to be an excellent designer and creative person. Product design work always brings passion and joy to me, which is exciting.

After a long period of accumulation and precipitation, I established my own design studio - Mornice Design. The studio is committed to providing innovative aesthetic design solutions based on strategic thinking, under the principle of "reduce the cost of marketing and communication , prevent useless effort for customer." We aim to combine customer needs with market perspective, combine visual aesthetics with brand strategic marketing; provide customized designs that meet the connotation of the enterprise for customers.

think "design" is like an old friend in my life, she always surprises me and makes my life more colorful. Sometimes, she might be away for a while, but she's always there when I need her.

Early in my career, I preferred designs that were impactful and colorful, and as I grew and gained experience, I started experimenting with different styles of design. Therefore, I believe that design works should be diverse, innovative and creative.

I think design is a way to solve problems, it can better help people's lives. Design work is not a kind of artistic creation, but should be to find and solve problems. Design should be a system with a complete logical process, and design should not distinguish between beauty and ugliness, only whether it is suitable or not.

My design style should be clean, uncluttered, minimalist, I think this design style can be deeply rooted and never goes out of style, people always like simple, clean design, which makes people feel comfortable.

Before starting the design work, I will consult various materials of the project industry, ask the experts in the industry, and listen to their opinions. After the research is completed, I will start to draw sketches, including the general shape, color, typesetting, etc., and then discuss the design sketches with other colleagues in the studio, clarify the direction of the design ideas, and then start the specific design work. In the design, I will consider every detail as much as possible to ensure the quality of the design.

I was born in China, which has a long history and cultural heritage, and of course the country's cultural heritage will influence our designs. Calligraphy, traditional Chinese painting, architecture and other cultural products with Chinese characteristics provide a wealth of inspiration for our design. With the opening up and development of China, our designs are becoming more and more international and modern on the basis of retaining Chinese characteristics.

First of all, thank you very much for theNY Product Design Awards. It is a great affirmation for me and the entire team to receive the Silver Award. We all know how high the gold content of the NY Product Design Awards is and how strict the review is. We are honored to be recognized by the NY Product Design Awards.

The design shows the simplicity and quality of the zaishengdao rice, expressing the farmers' yearning for life with simple and straightforward artistic language. The outer box combines the element of rice with the brand name, while the inner box uses the form of print to show the scene of farmers working. The overall design is simple and natural, while taking into account the artistic sense. The use of kraft paper, increase the cultural atmosphere of the work, but also shows the concept of environmental protection. The rice elements on the front of the outer box include the natural scene of rice growth, such as fields, sunlight, rain, etc. Through the arrangement and application of these elements, an abstract picture of the harvest in the field is formed. The design of the product name adopts the brush calligraphy font, reflecting the traditional Oriental charm and texture. The appearance of the garland composed of rice ears constitutes visual focus. Through color transformation, visual impact is enhanced. The color of the whole package design chooses brown related to the land, as well as orange and gold representing harvest and sunshine, bringing people a natural, fresh and simple design impression.

I think the biggest challenge for this project was how to balance aesthetics with practicality. At the same time need to consider the environmental characteristics and natural properties of the product.

Winning the NY Product Design Awards means a lot to me and my team. Winning the awards is not our main purpose. It is more like a mirror to see where our professional ability is and what shortcomings need to be improved.

Creativity, Innovation and Social responsibility, good ideas always impact our lives and our society.

I come from China, where there are many excellent designers and outstanding design works. The differences between Eastern and Western cultures and aesthetics have given us a lot of creative space and inspiration. As China becomes more and more open, we are also learning the design and creativity of other countries, which will make the whole design industry more prosperous.

This is an interesting question. With the development and progress of the social, AI have gradually replaced people's work in many fields, there is no exception in design industry. We can see more and more AI-synthesized images, which bring more challenges to designers. With higher requirements, we need to constantly be innovating and changing. I believe that the design industry will not be replaced by AI, but closer and more frequently cooperate with AI.

Young designers must focus on the things they loved and observed and think about the things around them. Repeatedly practice, enhance your design ability, try different design styles, and find the style that is most suitable and good at. Prepare a beautiful portfolio that includes different types of designs, such as font design, logo design, packaging design, poster design, etc. This will get you a good job and pay.

Continuously learn and create, improve your design and appreciation ability, master the latest information and news, pay more attention to design works in the industry, and always keep yourself up-to-date.

I hope I can have the honor to be a judge of the NY Product Design Awards and be able to join AGI (Alliance Graphique Internationale).

My family and friends, who are always there when I need them most, give me a lot of encouragement and support. It can be said that they are the source of my design inspiration.

Never give up, persistence will definitely pay off. Be confident and stick to what you think is right. Life was like a box of chocolate, you never know what you are gonna get.

I have been working as a graphic designer in China for more than 10 years. Since I was a child, I liked various types of artistic creation, and I have been active and uninterrupted, which has laid a solid foundation for becoming a designer. During my university,I used to intern ina few professional design companies and 4A-level advertising companies, which added a wealth of experience and knowledge to my design career. 5 years later, I set up my own independent studio, specializing in brand logo design and product packaging design, which is also the main advantage of our studio. I love design work, it brings me endless joy and satisfaction, and I hope I can keep going.

When I was very young, I was a person who liked to create and design, so I chose a design major in college and aspired to be an excellent designer and creative person. Design work always brings passion and joy to me, which is exciting.

After a long period of accumulation and precipitation, I established my own design studio - Mornice Design. The studio is committed to providing innovative aesthetic design solutions based on strategic thinking, under the principle of "reduce the cost of marketing and communication , prevent useless effort for customer." We aim to combine customer needs with market perspective, combine visual aesthetics with brand strategic marketing; provide customized designs that meet the connotation of the enterprise for customers.

I think "design" is like an old friend in my life, she always surprises me and makes my life more colorful. Sometimes, she might be away for a while, but she's always there when I need her.

I like a variety of challenging designs, but personally I prefer logo design and packaging design.

I think design is a way to solve problems, it can better help people's lives. Design work is not a kind of artistic creation, but should be to find and solve problems. Design should be a system with a complete logical process, and design should not distinguish between beauty and ugliness, only whether it is suitable or not

My design style should be clean, uncluttered, minimalist, I think this design style can be deeply rooted and never goes out of style, people always like simple, clean design, which makes people feel comfortable.

Before starting the design work, I will consult various materials of the project industry, ask the experts in the industry, and listen to their opinions. After the research completed, I will start to draw sketches, including the general shape, color, typesetting, etc., and then discuss the design sketches with our team in the studio, clarify the direction of the design ideas,then start the specific design work. In the design, I will consider every detail as much as possible to ensure the quality of the design.

I was born in China, which has a long history and cultural heritage.Of course our country's cultural heritage will influence our designs. Calligraphy, traditional Chinese painting, architecture and other cultural products with Chinese characteristics provide a wealth of inspiration for our design. With the opening up and development of China, our designs are becoming more international and modern on the basis of retaining Chinese characteristics.

First of all, thank you very much for the NY Product Design Awards. It is a great affirmation for me and the entire team to receive the Silver Award. We all know how high the gold content of theNY Product Design Awards is and how strict the review is. We are honored to be recognized by the NY Product Design Awards.

he design shows the characteristics of zaishengdao rice and quality of farm rice, and expresses the longing of the farmer's longing for life with simple and straightforward art language. The outer box integrates rice elements with the brand name. The inner box uses the form of printmaking to show the scene of the farmer's work. The overall design is simple and natural, and it also takes into account the artistic beauty. The use of kraft paper increases the human atmosphere of making works, and at the same time shows the concept of environmental protection. The rice elements on the front of the outer box include the natural scene of rice growth, including fields, sunlight, rainwater, etc. Through the arrangement of these elements, an abstract picture of the field of harvest is formed. The design of the product name uses a brush calligraphy font, which reflects the traditional oriental charm and texture. The shape of the flower ring composed of rice ears constitutes a visual focus, and the visual impact is enhanced through color transformation. The entire packaging design color is used for brown -related brown, as well as the orange and golden color that represents the harvest and sunlight, bringing people a natural, fresh and simple design view.

How to balance the practicality of art aesthetics and products is the main challenge of this project. At the same time, we also consider environmental protection and nature. This makes the work unique.

Winning the NY Product Design Award means a lot to my career, which is a recognition of my professional ability and a reward for all the hard work that goes into this project. Again, this motivates me to create more and better designs.

Creativity, Innovation and Social responsibility, good ideas always impact our lives and our society.

I come from China, where there are many excellent designers and outstanding design works. The differences between Eastern and Western cultures and aesthetics have given us a lot of creative space and inspiration. As China becomes more and more open, we are also learning the design and creativity of other countries, which will make the whole design industry more prosperous.

This is an interesting question. With the development and progress of the social, AI have gradually replaced people's work in many fields, there is no exception in design industry. We can see more and more AI-synthesized images, which bring more challenges to designers. With higher requirements, we need to constantly be innovating and changing. I believe that the design industry will not be replaced by AI, but closer and more frequently cooperate with AI.

Young designers must focus on the things they loved and observed and think about the things around them. Repeatedly practice, enhance your design ability, try different design styles, and find the style that is most suitable and good at. Prepare a beautiful portfolio that includes different types of designs, such as font design, logo design, packaging design, poster design, etc. This will get you a good job and pay.

Continuously learn and create, improve your design and appreciation ability, master the latest information and news, pay more attention to design works in the industry, and always keep yourself up-to-date.

I hope I can have the honor to be a judge of the NY Product Design Awards and be able to join AGI (Alliance Graphique Internationale).

My family and friends, who are always there when I need them most, give me a lot of encouragement and support. It can be said that they are the source of my design inspiration.

Never give up, persistence will definitely pay off. Be confident and stick to what you think is right. Life was like a box of chocolate, you never know what you are gonna get.

I am very grateful to NY Product Design Awards, which allows designers from all over the world to participate and spread excellent designs.Thank you for bringing great experiences to designers around the world.Next year, I will continue to participate in the NY Product Design Awards with my latest works, hoping to get good results again.