Keyue Ni
1. Congratulations on winning the NY Product Design Awards! Can you introduce yourself and share about what inspired you to pursue design as a career?
I’m Keyue Ni, a student at the New York School of Interior Design and a handmade art creator from China. My journey into design began with a love for crafting props for ball-jointed dolls (BJD)—whenever I couldn’t find what I wanted in stores, I’d make it myself.
That hands-on creativity gradually grew into a deeper passion for design. I’m drawn to the idea of combining aesthetics with function, and I love using cross-disciplinary thinking to turn imaginative ideas into tangible work.
2. What does being recognized in the NY Product Design Awards mean to you?
Winning the NY Product Design Awards means a lot to me. It’s not only a recognition of my work, but also an encouragement to continue creating and improving. As both a designer and a maker, this honor motivates me to keep exploring new ideas.
3. How has this achievement impacted your career, team, or agency, and what opportunities has it brought so far?
My miniature models have gained popularity among BJD enthusiasts and photographers across Asia, helping me build a strong social media following. Winning this award has opened the door to international exposure and allowed me to present my work beyond niche communities.
More importantly, it’s created an opportunity to connect my craftwork with my future career in interior design.
4. What role does experimentation play in your creative process? Can you share an example?
Experimentation is everything in my creative process. For example, I explored using laser cutting to design 1:4 and 1:3 scale models that can be assembled by hand. This approach adds intricate details and transforms the models into artistic home décor. Buyers can also customize and paint them, making each piece unique.
5. What's the most unusual source of inspiration you've ever drawn from for a project?
One unusual inspiration was the laser-cutting technology itself. It’s fascinating how a precise industrial tool can be used to create delicate, handmade objects full of personality.
6. What’s one thing you wish more people understood about the design process?
That it takes perseverance. Turning ideas into reality often involves failure and revision. But when a piece is finally complete, that sense of achievement is beyond words.
7. How do you navigate the balance between meeting client expectations and staying true to your ideas?
I believe in sticking to my ideas because only by delivering work I'm proud of can I truly satisfy clients. At the same time, I value communication—understanding their needs allows me to refine my concepts and create something we’re both excited about.
8. What were the challenges you faced while working on your award-winning design, and how did you overcome them?
The biggest challenge was ensuring the models were both visually appealing and structurally sound. I tested different wood thicknesses and bonding methods until I found the best balance between beauty and durability.
9. How do you recharge your creativity when you hit a creative block?
I take breaks by visiting museums, attending design fairs, or talking to friends. These moments often spark new ideas and help me see things from different angles.
10. What personal values or experiences do you infuse into your designs?
I aim to merge functional design with fine craftsmanship, transforming aesthetics into something tangible. My award-winning piece pays tribute to classical musical instruments while giving users a hands-on artistic experience.
11. What is an advice that you would you give to aspiring designers aiming for success?
Stay true to your passion and keep experimenting. Success comes from persistence and the willingness to grow through challenges.
12. If you could collaborate with any designer, past or present, who would it be and why?
I would love the opportunity to learn from Philip Roberts, an American artist known for his intricate layered wood sculptures created through laser cutting. His work beautifully blends digital precision with traditional craftsmanship, resulting in pieces rich in depth and rhythm.
I deeply admire how he captures both structure and emotion in his designs, and I hope to enhance the artistic expression in my own miniature creations through insights from his approach.
13. What's one question you wish people would ask you about your work, and what's your answer?
People often ask when the next piece will be released. Right now, I’m focused on expanding my skills and have a few sold-out designs that I’m hoping to revisit with new ideas.
