Yefan Liu

This recognition is meaningful not only as a professional acknowledgment, but also as validation of our design direction.

For Yihan Li, it represents the first time her work has been recognized in a broader professional context, strengthening her confidence in continuing to pursue design. For Yuxiao Yang, the experience shifted his understanding of design—from simply creating outcomes to deeply considering the relationship between products and people.

For Jiaqi Wang, it was a valuable experience in collaboration, reinforcing the importance of teamwork and shared goals. For me, the most important takeaway is the confirmation that design rooted in real user needs can be recognized and appreciated within an international context.

This recognition has helped us shift our perspective from simply completing a project to understanding the long-term value of design thinking. Yihan Li noted that the award expanded her exposure and provided new opportunities for communication and learning.

Yuxiao Yang reflected that design is not only about visual expression, but also about human-centered thinking and social responsibility. Jiaqi Wang emphasized the importance of collaboration and the shared growth that comes from working closely as a team.

Overall, this experience has helped us better understand that design is not defined only by its outcome, but by the process of thinking, testing, and refining behind it.

Experimentation plays a critical role in our design process, especially when working on products grounded in real user needs. In this project, we also explored the use of AI-assisted tools to improve ideation efficiency and expand visual exploration during early concept development.

However, we quickly learned that tools alone are not enough. The real challenge lies in evaluating, filtering, and refining ideas based on user needs and practical constraints. Through continuous testing and iteration, we were able to gradually refine the design direction and move closer to a solution that truly fits the user context.

Inspiration often comes from everyday observation and discussion rather than predefined sources.

Yuxiao Yang mentioned that many ideas emerged naturally during conversations with peers or feedback exchanges with tutors. These spontaneous moments often led to unexpected creative directions.

Rather than searching for inspiration, we found that staying attentive to daily experiences and discussions was often more productive.

I wish more people understood how much iteration happens behind a finished design.

What appears simple in the final result is usually the outcome of multiple rounds of refinement, rejection, and reconstruction. Even small adjustments can significantly affect usability and overall experience.

Yuxiao Yang also pointed out that in this project, the visual design went through numerous iterations, each one bringing the outcome closer to real-world usability and clarity. Design is never a single moment of inspiration—it is an ongoing process of refinement.

Our guiding principle is always to prioritize user needs. At the early stage of design, we focus on understanding real user behavior before introducing creative solutions.

For example, in designing for elderly users, we initially explored multiple feature-rich concepts. However, user research revealed that complexity would create barriers. As a result, we simplified the system into essential functions with intuitive one-touch interactions.

Jiaqi Wang also emphasized that design requires continuous communication and negotiation to reach a balanced and meaningful solution.

One of the main challenges was balancing functionality, usability, and visual expression within a single coherent design system. Early concepts often leaned toward complexity, which created usability issues, especially for the target users.

Through iterative testing and feedback, we simplified the interaction logic and refined the design into a clearer and more intuitive experience, such as reducing operations into a one-touch system.

At the same time, we continuously adjusted form, proportion, and visual language to ensure both clarity and aesthetic consistency.

When facing creative blocks, we usually step away from the design process rather than forcing ideas. Yuxiao Yang often uses AI tools or explores other design works to expand his thinking and generate new directions.

Jiaqi Wang prefers to reset by changing her environment, taking breaks, or observing other design approaches to regain clarity. Personally, I find that stepping back from structured thinking and reconnecting with everyday life is often the most effective way to recover creativity.

I am naturally attentive to detail and highly sensitive to user experience, which strongly influences my design approach. I also believe design should carry social value, especially when addressing real-world problems and diverse user groups. My goal is to create solutions that are not only functional, but also considerate and human-centered.

Yuxiao Yang added that patience and attention to detail are essential qualities in refining design outcomes over time.

Do not rely too heavily on tools, but also do not reject them. AI and other design tools can significantly enhance efficiency, but they cannot replace critical thinking and design judgment. Most importantly, design should always remain grounded in real users and real needs. Without that foundation, even the most visually impressive design risks losing its meaning.

I would love to collaborate with designers such as Naoto Fukasawa or Kenya Hara. Their work consistently returns to everyday life and human behavior, often solving complex problems through extremely minimal and intuitive design approaches.

I am deeply interested in how they transform subtle observations of daily life into precise and meaningful design decisions, and I would like to learn from their way of thinking.

I wish people would ask: “What is the most important aspect of design?”

My answer would be: understanding people.

No matter how advanced the technology or how refined the aesthetics are, a design cannot be meaningful unless it truly responds to human needs, emotions, and behaviors. Great design is not always noticeable—it quietly improves how people interact with the world, making experiences more natural, more comfortable, and more human.