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Packaging

Lady M Celebration of Lights Mooncake Gift Set

Entrant: Lady M Confections

2021

Silver

CategoryPackaging
Class / SubcategoryBranding
Luxury Goods
Country / RegionUnited States

The project

Project description.

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Lady M's 2021 Celebration of Lights Mooncake Gift Set is a limited edition design featuring an interactive spinning ferris wheel, twinkling lights, fireworks, and the beloved moon rabbit. Open each side of the hexagon to reveal a fresh batch of Lady M's famous miniature mooncakes, made in collaboration with Kee Wah Bakery. The 2021 Gift Set includes three custard and three chocolate mooncakes along with a shopping bag, custom greeting card and envelope.

Project credits.

Soo Yi

Senior Designer

Sarah Kwak

Chief Marketing Officer

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