2021

Entrant Company
Category
Client's Name
Country / Region:
Backed by the proven science and research of genetic testing, Genotype is a health management program made with a person's unique genetic makeup in mind. There is a growing market for tech and smart testing which caters for health-conscious consumers. Genotype needed an approachable, trustworthy identity combined with visuals that would convey the proven science underpinning their brand. These competing demands were achieved with a combination of clean geometric styles and energetic colors. Graphic elements were then added to strengthen the visual connection with the brand and introduce the chromosome as the brand mark.
Credits
Entrant Company
Shanghai CC Design Co., Ltd.
Category
Medical Devices & Technology - Emergency Equipment
Country / Region
China
Entrant Company
European Home
Category
Household Appliances & Accessories - Others
Country / Region
United States
Entrant Company
Rooblee Ltd
Category
Outdoor & Sports Equipment - Bicycles & Bicycle Accessories
Country / Region
United Kingdom