2022

Line of Walking Sticks

Entrant Company

Design Único

Category

Healthcare - Mobility Aids

Client's Name

Mercur

Country / Region:

Brazil

Revisit, listen, learn and evolve a market commodity sold and copied by hundreds of companies. With a detailed look, focused on the human being and their most diverse needs, a totally brazilian line of walking sticks was born, valuing our workforce and keeping the environmental and social impact under a strict eye.



Developed based on many rounds of collections with groups of users, whether due to comorbidities or temporary events, they bring innovative solutions in ergonomics, safety and versatility.



Listen responsibly to those who really need it and learn their needs. From these conversations we recreated the handle, now without splitting the fingers, increasing ergonomics and stability when walking. We added two more handles, aids for lifting and/or walking. A reflective tape was inserted with a 360° view for night walks. The front cutout helps transport objects. Laboratories indicated a rigid and light aluminum, helping the elderly with lower caloric expenditure in walking. The tip received rubber specially developed to adhere more to the ground, with an indication of replacement and water flow to avoid accidental falls. The 4-point PP tip model brought lightness and robustness.



We seek to deliver products that are no longer seen as a disease or a problem, and we offer life with high self-esteem, with that hint of color that makes us happy and the versatility to solve small everyday details that make a lot of difference.



We co-create a responsible design at the service of the well-being of people, the environment and our society.

Credits

Gustavo Giorgi
Diego Cayé Lopes
Mercur P&D Team
More Gold Winners
2022
Comte de Grasse

Entrant Company

forceMAJEURE Design

Category

Packaging - Branding

Country / Region

United States

2022

Entrant Company

Anna Borla

Category

Conceptual - Automotive & Transport

Country / Region

Italy

2022

Entrant Company

Chi-Hao Chiang

Category

Outdoor & Sports Equipment - Garden Furniture

Country / Region

United States

2022

Entrant Company

Woodendot

Category

Furniture - Storage & Display Furniture

Country / Region

Spain