2023

Design Awards Silver Winner - Jelenew Incorporated

Jelenew | Mercuria short sleeve jersey

Entrant Company

Jelenew Incorporated

Category

Clothing & Accessories - Sportswear

Client's Name

Country / Region:

United States

In recent years, there emerges a prominent increase in the number of women in the sport of cycling. However, cycling jerseys currently on the market fail to tailor their design to female cyclists. This functional short sleeve cycling jersey is specially designed for female cyclists, aiming to strike a balance between athletic performance and high-end aesthetics.
The product is designed with aerodynamics as the priority. The application of aero-striped technical fabric can dissipate air and create the optimal aerodynamic surface, to minimize drag; the 4D tailored fitted shoulder and neckline further decreases drag. The inverted trapezoid panel in the back area and the oblique cut in the underarm area facilitate perspiration, whose combination with the moisture-wicking quick-drying fabric effectively keeps users refreshed and comfortable during cycling. The smart zoning of the fabric provides sufficient compression for different muscle groups to prevent muscle fatigue and minimize lactic acid buildup to shorten recovery time after exercise.
Jelenew's design team focused on details to further improve user experience. The fabric has inherent UPF50+ properties to protect your skin. The back pockets allow for ample storage space, and the enforced bottom stitching is slightly raised from the hem of the jersey to prevent sagging. The reflective logo print on the back ensures cyclists' safety in low light environments.

Credits

Di Liu
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