2023

Design Awards Silver Winner - Yue Gao and Yifeng Wang

Outfit Club

Entrant Company

Yue Gao and Yifeng Wang

Category

Social Design (New) - Design for Sustainability

Client's Name

Country / Region:

United States

Outfit Club aims to tackle the sustainability challenge caused by frequent, unnecessary shipping and returns in online shopping. This problem often arises due to customer uncertainty regarding fit and style, leading to the purchase of multiple sizes and styles that don't meet their needs. Outfit Club revolutionizes the online shopping experience by addressing the issues customers encounter in visualizing outfits, assessing fit, and making confident purchases. While online shopping offers an abundance of choices and enhanced convenience, the current experience often falls short. Shoppers must imagine how a garment will look on them, resulting in uncertainty and uninformed purchase decisions. This not only inconveniences consumers but also leads to unnecessary returns, increasing costs for businesses and having adverse environmental effects.

Our solution centers on a personalized avatar-based virtual try-on platform that tailors to individual preferences and body shapes. By combining matured 3D avatar modeling and well-considered user experience design, we're reshaping the online shopping journey from one of uncertainty to empowerment.

Credits

Product designer
Yifeng Wang
Product designer
Yue Gao
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