Dew Tour Custom Awards

In 2022, Watson Design was tasked with crafting custom awards for the Dew Tour Des Moines streetstyle skateboard competition — one of the most high-profile skating events in the world where only the most prolific sponsored skateboarders compete. Dew Tour commissioned Watson Design to design and create custom winners trophies that reflected their brand, event theming and skateboarding aesthetic.

Seeking a dynamic design, Watson Design implemented a mixed-media approach to the awards using a combination of materials that included maple plywood, skateboard grip tape, semi translucent green acrylic, anodized aluminum and solid surface (meganite). Requiring five contrasting materials to be reliably printed on - including the unorthodox grip tape - the project pushed the boundaries of wide format printing and brought challenges to ensure the materials worked together to create a cohesive design. The final product successfully combined all the materials without displaying fixings to create a clean, unique and enterprising award that matched the brand style guide and brief set by Dew Tour.