2024

Design Awards Gold Winner - ANTA SPORTS PRODUCTS LIMITED

ANTA Petite Waist 2.0

Entrant Company

ANTA SPORTS PRODUCTS LIMITED

Category

Clothing & Accessories - Swimwear & Accessories

Client's Name

ANTA SPORTS PRODUCTS LIMITED

Country / Region:

China

This swimwear series, designed for Asian females, combines stylish elements, innovative materials, and a body-flattering design to strike a perfect balance among style, practicality, and comfort.
Drawing inspiration from maritime culture, this swimwear series captures the essence of sailing into its overall styling, featuring chic nautical stripes, refreshing and bright color palettes, as well as the embellishment of patterned ribbons. These elements harmoniously blend to forge a sporty aesthetic that is vibrant, unbridled, and infused with enthusiasm. Beyond mere style, the nautical stripes serve as a profound emblem of ocean conservation and environmental consciousness, spotlighting the imperative of marine sustainability. This series transcends design aesthetics; it also champions environmental stewardship by using recycled materials. This thoughtful choice optimizes resource utilization, underscoring a commitment to modern principles of green development.
The outer layer, made of eco-friendly, soft, and elastic polyamide fabric, is further enhanced with anti-sun factors to achieve UPF50+ protection, offering long-lasting and effective defense against harmful UV rays. By combining the outer layer with the brand's innovative antimicrobial mesh lining, this swimwear series flawlessly contours the abdominal area, ensuring a proper tightening effect without any squeezing to sculpt a svelte waistline. Say goodbye to the discomfort of prolonged wear. This approach guarantees a body-flattering and comfortable fit that seamlessly adapts to the wearer's movements. Elevating the design further, both the front and back of the swimwear employ the 0.618 golden ratio in the waist-slimming design, gracefully flattering the natural body curves of its wear.
As for additional detail designs, the logo embroidered on the left chest creates a captivating three-dimensional effect. And the ribbons feature exquisite patterns achieved through a sophisticated printing process, ensuring durability and resistance to deformation.

Credits

Commodity Deputy Director/ ANTA SPORTS PRODUCTS LIMITED
Xin Xin
Senior Designer/ ANTA SPORTS PRODUCTS LIMITED
Ludi Li
Technical Senior Engineer/ ANTA SPORTS PRODUCTS LIMITED
Yuqing Shen
Product Senior Manager/ ANTA SPORTS PRODUCTS LIMITED
Xian Lu
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