2024
Entrant Company
Category
Client's Name
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The Velê line alludes to the sailboat, more precisely to the jangada, a typical vessel on the Brazilian coast. Inspired by the characteristics of rafts, the design seeks to capture the essence of simplicity and functionality, reflecting the ability of these vessels to move around the surfaces of natural pools.
Its design pays homage to the rich craft tradition of Brazil's coastal communities, who have mastered the art of raft building and sailing for centuries. The hand-woven backrest alludes to the wind bending the boat's sail, while its wooden base represents the slatted construction of the entire base of the boat.
The simplicity of the raft reflects the versatility of Velê, which can be adapted to different uses and contexts. Inviting people to connect with Brazil's maritime roots while enjoying moments of relaxation and contemplation by the sea.
Credits
Entrant Company
RAVO Holding B.V.
Category
Automotive & Transport - Commercial Vehicles
Country / Region
Netherlands
Entrant Company
Kuniko OTOMO
Category
Fashion & Lifestyle - Ethnic Clothing / Folk Costume
Country / Region
Japan
Entrant Company
Guangzhou Simple Culture Communication Co., Ltd.
Category
Packaging - Branding
Country / Region
China
Entrant Company
ERAL FASHION
Category
Fashion & Lifestyle - Clothing & Accessories
Country / Region
China