2024

Design Awards Gold Winner - Mengmeng Chen

Petbook

Entrant Company

Mengmeng Chen

Category

Social Design - Design for Society

Client's Name

Country / Region:

United States

In American households, pets have become an integral part, yet their health issues are often overlooked, impacting their well-being. Fast-paced lifestyles and a lack of professional knowledge make it difficult to address pet health problems in a timely manner. Therefore, raising awareness among pet owners, strengthening health management, and optimizing the medical service system are crucial. PETBOOK is born out of market demand, providing pet owners with a high-quality community platform where they can share experiences, exchange insights, and collectively focus on pet health.

PETBOOK utilizes big data analysis and machine learning algorithms to deeply mine and analyze vast amounts of pet health data. This data originates from pet hospitals, research institutions, and the actual records of numerous pet owners, covering multiple dimensions of pet information such as breed, age, gender, weight, and dietary habits. Based on this data, PETBOOK can offer personalized health advice for each type of pet, ranging from daily care to disease prevention, and even rehabilitation treatment, providing scientific and practical guidance.

In addition to providing fundamental health knowledge, PETBOOK also features intelligent recommendation functionality. When pet owners input specific symptoms of their pets, the AI system can swiftly analyze and suggest possible causes along with corresponding treatment methods. Furthermore, PETBOOK can recommend suitable pet foods, supplements, and medical services based on the pet's health condition and the owner's preferences. This personalized recommendation service significantly enhances the efficiency and accuracy of pet health management for pet owners.

Furthermore, PETBOOK facilitates interactive communication with pet owners through AI technology. Users can inquire anytime to the AI and receive professional answers regarding pet health. The AI also continuously optimizes its knowledge base and recommendation algorithms based on user behavior and preferences, ensuring more accurate and personalized service.

In terms of community building, PETBOOK leverages AI technology to gather pet enthusiasts, creating a vibrant community. Here, users can share their pet-raising experiences, interesting anecdotes about their pets, and insights into health management. The AI also recommends relevant content and topics based on user interests and needs, fostering interaction and engagement among users.

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