Simpcare Whitening Reveal Series

The packaging for this skincare product series takes “healing the skin” as the core idea, aiming to visually convey product features and emotionally resonate with women in the new era.
It subtly integrates aesthetics of nature into its design. The fresh green running through the packaging represents peaceful, healing mountains full of fresh air, not only highlighting the brand concept of ecological protection, but also suggesting the pure, natural ingredients of the products and their gentle skin nourishing effect; the fluid, soft curves add a sense of dynamism, bringing to mind a transport channel through which the skin is continuously absorbing the energy of nature. Benefiting from 3D printing technology, the bottle boasts 3D patterns that resemble rolling mountains, facilitating a natural, healing atmosphere and improving the tactile experience to offer both visual and tactile enjoyment. Furthermore, the innovative use of horizontal continuous design allows the green patterns on the packaging to be connected end to end. In this way, the products standing on a shelf can create a picture of continuous mountains, significantly enhancing the brand recognition by giving a strong visual impact.
The packaging also showcases the charm of Eastern aesthetics. The bottle mainly utilizes pure white, and ingeniously incorporates a Chinese painting technique — Liubai (literally “leaving blankness”), reminiscent of vast, pure clouds on the top of mountains. Such a design embodies Eastern philosophy of a leisurely, peaceful attitude toward life and man-nature harmony, enabling consumers to gain spiritual solace and peace during the skincare process.
Functionally, the outer box with a top curved design makes it easy for users to open while echoing the green curves on the packaging; the dust flap is printed with supportive words to further optimize the user experience.