2024

Design Awards Silver Winner - AMP Agency

Bluetag COOLING Collection

Entrant Company

AMP Agency

Category

Clothing & Accessories - Womenswear

Client's Name

Popilush

Country / Region:

United States

Popilush's Bluetag COOLING Collection represents a groundbreaking fusion of innovative design and cutting-edge technology in shapewear apparel. This collection showcases a proprietary cooling fiber that reduces body temperature by up to 15 percent, setting a new standard in comfort and functionality.

The collection's cornerstone is its revolutionary fabric, crafted from a unique blend of oyster collagen fiber and nylon 6 yarn. This sustainable material, derived from discarded oyster shells through advanced nanotechnology, not only cools the body but also offers superior antibacterial properties. The fabric's exceptional UV protection, blocking over 99% of harmful UVA and UVB rays, adds an essential layer of defense against skin damage.

Bluetag COOLING garments cater to the modern, health-conscious woman, combining style with substance. The collagen-rich fabric provides a smooth texture that feels luxuriously soft against the skin. This feature is particularly beneficial in hot climates or during summer months, where the risk of skin irritation from form-fitting clothing is higher.

The collection's design excellence extends to its structure and functionality. Each dress incorporates built-in shapewear mesh, sculpting the waistline and legs for a flattering silhouette. The innovative overlapping gusset design facilitates ease of use while maintaining comfort, eliminating the need for additional undergarments. Enhanced bust support with removable padding and minimal visible lines ensure a seamless, polished look.

Popilush's attention to detail is evident in every aspect of the Bluetag COOLING Collection. From the antibacterial properties that promote hygiene, to the thoughtful design elements that enhance wearability, each feature has been meticulously crafted to elevate the user experience. This collection embodies the perfect balance of form and function, representing a significant leap forward in shapewear design and technology.

Credits

Founder & CEO of Popilush
Eve DeMartine
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