2024

Design Awards Silver Winner - Pu-Shin Beauty Co., Ltd.

De Pure Feminine Probiotic Gel

Entrant Company

Pu-Shin Beauty Co., Ltd.

Category

Personal Care, Wellness & Beauty - Hygiene Products

Client's Name

Country / Region:

Taiwan

With the rise of the "female empowerment" there has been a growing demand for intimate care, and women's focus on the health of their intimate areas has become a central topic.

Puxin Beauty's DE PURE is at the forefront of this new trend in intimate care. 12 seconds leads the new trend of private care and launches a product focusing on women’s private care, which is dedicated to women's intimate wellness.
De Pure hot product called Feminine Probiotic Gel that is unique features, including a patented mineral ion formula and a range of advanced ingredients, notably the European Glycans from seaweed. This cutting-edge ingredient creates a protective barrier on the skin. De Pure product work with exclusive industry-university cooperation and development of nano mineral ion which could be well reach physical sterilization. As a new generation plant-based active component, the small molecular structure of Glycan from seaweed not only revitalizes the skin but also stabilizes pH levels, provides anti-aging benefits, and protects sensitive skin.

De Pure products undergo rigorous quality control, with multiple SGS, Intertek reports. They are manufactured under high-standard ISO 22716 GMP conditions, ensuring both safety and good protection for consumers.

Taiwan, situated in a subtropical region, experiences a hot and humid climate exacerbated by global warming and the heat island effect. These conditions can lead to increased secretions in women's intimate areas, potentially resulting in inflammation, infection, and unpleasant odors when using substandard intimate care products. Such challenges are often not openly addressed by women, hindering timely intervention and adversely affecting their quality of life. In response to these prevalent and sensitive issues, our brand has developed De Pure Intimate Essence Gel, tailored specifically for the needs of Asian women. This product not only offers exceptional soothing effects to alleviate intimate discomfort but also effectively combats odors, prevents infections, and fosters comprehensive intimate area health. Additionally, our brand recognizes the significance of intimate care and actively promotes education aimed at empowering women to adopt proper intimate hygiene practices and mitigate potential health issues.

Credits

Pu-Shin Beauty Co., Ltd.
Debby Chen
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