2025

Design Awards Silver Winner - Yingjie Li

Good Game — A New Era of Gaming Community

Entrant

Yingjie Li

Category

User Experience (UX) - Product UX

Client's Name

Country / Region:

United States

Gaming should be fun, not frustrating! But too often, players deal with toxicity, unbalanced teams, and isolation, which is not ideal. Good Game is here to change that. We are building a social-first gaming platform where finding the right teammates, discovering great content, and forming lasting friendships all come together in all-in-one experience.
According to our research, over 75% say toxicity regularly affects their gaming experience. The problem is not a lack of information, it is the lack of a positive, welcoming community. New players avoid teaming up out of fear of judgment, while experienced players struggle to find skilled, like-minded teammates.
That is where Good Game comes in! Our Social Gaming feature matches players based on skill, game preference, and personality, creating frustration-free sessions where everyone feels welcome. The Content Feed curates player-driven tips, tutorials, and trending moments, keeping gamers informed and engaged. Game Hubs provide dedicated spaces for every title, packed with resources, discussions, and insider strategies to help players grow and connect.
We present Good Game, the mobile app, to build a culture of respect, teamwork, and real connections. Good Game is not just an app, it’s a big step to make gaming feel human, attachable and healthy again.

Credits

Yingjie Li
Ruoxuan Pan
Junjie Tang
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