72° Xiangyu the Conqueror Liquor

Drawing inspiration from traditional Chinese culture, the 72° Xiangyu the Conqueror Liquor showcases unique aesthetics and functionality by blending historical gravitas and modern simplicity. The overall design centers on simplicity and power. The bottle body takes cues from the image of Xiang Yu, the Overlord of Western Chu, lifting a Ding (a ritual bronze tripod cauldron), with clean and smooth contour lines that evoke a sense of strength. The bottle cap is modeled after the ox head of Emperor Yan (Shennong), symbolizing reverence for and inheritance of the culture of alcohol. This combination creates a visual effect that inherits the solemnity and elegance of traditional sculpture while maintaining the simplicity of modern design.
In terms of color schemes, the bottle body takes dignified black as the main tone, accented by gold and red to form a striking visual contrast. The bronze metallic decoration around the neck is inspired by ancient bronze artifacts, signifying the sediment of history and the test of time. This packaging design reinforces the product's exclusivity and highlights its premium positioning.
About craftsmanship, curved symbols related to the Ding are created using embossing techniques. Eye-catching gold, bronze, and red elements are treated with a glossy finish, while the dominant black part adopts a matte texture. The utilization of multiple techniques adds layers of sophistication and a sense of grandeur to the product.