2025

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The Magnesium God - Cheetah bicycle frame is designed to subvert the stereotypical "tubular skeleton" of traditional bicycles. By perfectly fusing the sensual design language of the cheetah's agile form with the cutting-edge die-casting technology of magnesium alloy, it creates a "bionic metal organism." This not only presents an unprecedented sense of fluidity and power visually but also sets new benchmarks in material science, cycling dynamics, and sustainability, meticulously crafted for high-end users pursuing ultimate individuality, technological innovation, and ecological responsibility.
Inspired by the elegant and robust posture of the cheetah, the Magnesium God - Cheetah frame moves beyond the "artificial material" feel of carbon fiber and the "retro sentiment" of steel frames. Its unique non-tubular, heterogeneous geometric structure is the culmination of a profound interplay between biomechanics and industrial aesthetics. This not only endows the frame with an outstanding visual impact but also optimizes aerodynamic performance and structural strength, achieving a harmonious unity of form and function.
Employing advanced magnesium alloy die-casting technology, the Magnesium God - Cheetah fully leverages the triple environmental advantages of magnesium material: "low resource consumption, energy-saving processes, and convenient recycling." We take it a step further by incorporating biomass fuel smelting technology, significantly reducing the carbon footprint per kilogram of magnesium alloy to below 8kg CO₂/kg – over 50% lower than traditional aluminum frames. This makes the Magnesium God - Cheetah a true paradigm of "from salt lake to street" closed-loop sustainable material, leading the bicycle industry towards a greener future.
The lightweight yet robust magnesium alloy body, combined with optimized riding geometry, delivers an agile and comfortable riding experience. To enhance the product's uniqueness and collectible value, a virtual "Cheetah Gene Sequence" (which is actually the product batch number) is laser-engraved in a discreet location on the frame, giving each frame a one-of-a-kind identity.
We actively establish limited-edition co-branding partnerships with wildlife protection organizations, pledging that for every Magnesium God - Cheetah frame sold, a portion of the proceeds will be donated to the conservation of cheetahs and their habitats. This initiative strengthens the brand's eco-tech attributes.
Credits
Entrant Company
Jing Peng, Synthesis School Inc
Category
User Experience (UX) - Product UX
Country / Region
United States
Entrant Company
APTIV PLC
Category
Vehicle Technologies - Intelligent Transportation
Country / Region
United States
Entrant Company
M&A CREATIVE AGENCY
Category
Food - Luxury Foods
Country / Region
Portugal
Entrant Company
Arashi Vision Inc.
Category
User Experience (UX) - Product UX
Country / Region
China