Master Lanting

Master Lanting is produced in Shaoxing—the birthplace of Chinese yellow wine. It was here, during the Eastern Jin Dynasty, that Lanting became the celebrated site of a gathering of 42 literati led by the renowned calligrapher Wang Xizhi. Inspired by this poetic occasion, he wrote the “Preface to the Collection of Poems Composed at the Orchid Pavilion,” a masterpiece long revered as the unsurpassed model of cursive script. Rooted in this profound cultural legacy, this yellow wine packaging revolves around the “Orchid Pavilion Gathering” (Lanting Yaji), breaking the mold of conventional alcoholic beverage packaging designs while embodying the literati ideal of a contented, refined, and harmonious life.
The entire packaging features Ming-dynasty painter Wen Zhengming’s “Purification Ceremony at Orchid Pavilion” as its visual core, integrating the artwork into both the outer box and bottle design. It recreates the iconic scene of literati indulging in wine and composing poetry alongside a meandering stream. This artful depiction transports consumers back in time, immersing them in the refined ambiance of the literati gathering. Rich in detail and narrative depth, the design strengthens the brand’s connection to this historic event and gives the product a distinct cultural presence.
The name “Lanting” is taken directly from Wang Xizhi’s calligraphic masterpiece “Preface to the Collection of Poems Composed at the Orchid Pavilion,” rendered in the original running script to preserve its flowing brushwork and artistic spirit. It is inscribed onto the bottle, celebrating the essence of traditional calligraphy. The bottle’s dominant color—a soft azure—draws from the text: “It is such a wonderful day, with fresh air and mild breeze. Facing upwards to the blue sky, we behold the vast immensity of the universe.” This color echoes the crystal clarity of water from the upper reaches of Jian Lake in Shaoxing, a vital ingredient in brewing, and reflects the wine’s smooth, mellow taste.
The accompanying cups and decanter are shaped after traditional yellow wine jars, reflecting the brand’s deep respect for and commitment to preserving centuries-old brewing techniques. The overall design blends aesthetics, functionality, and cultural expression, enhancing both heritage appreciation and the pleasure of drinking.