2025

Design Awards Silver Winner - AVATR

AVATR HarmonyOS Crescent Moon Screen Design

Entrant Company

AVATR

Category

User Experience (UX) - Vehicle / Mobility UX

Client's Name

Country / Region:

China

Moving beyond conventional information display, the design creates an immersive interactive space that merges functional efficiency, emotional companionship, and visual artistry. It not only serves entertainment and informational needs for drivers and passengers but also elevates the entire cabin experience through innovative visuals and interaction, becoming the core element that enhances both technological appeal and emotional ambiance.

Its creative "Boundless" and "Classic" themes preserve familiar interaction patterns for some users and introduces a borderless far-screen experience. This approach blends artistry with functionality while skillfully balancing the tension between innovation and convention in the vehicle system.

The system enables free-form card placement (accommodating both driver and front passenger sightlines), adaptive scaling (tailoring to varying information densities), and unlimited card replication (allowing personalized photo galleries). This breaks the constraints of traditional fixed layouts, single card styles, and uniform sizes, finally meeting the personalized needs of both drivers and passengers in different scenarios.

This design also establishes a scalable emotional interaction framework. The newly added e-pet responds dynamically to different scenarios, creating an intelligent, emotionally resonant, and immersive space for users. A specially crafted multi-sensory music experience integrating sound, light, and dynamic effects further enhances the ambience of the cabin.

While pursuing the fusion of technology and art, the interface strictly adheres to WCAG standards. It streamlines information, optimizes layout, and unifies the visual style to remain aesthetically pleasing and legible regardless of how elements are combined. It also extends accessibility to vulnerable groups, achieving a profound integration of innovation, aesthetics, and humanistic care.

Credits

AVATR HarmonyOS HMI Design Team
Nannan Li
AVATR HarmonyOS HMI Design Team
Weilu He
AVATR HarmonyOS HMI Design Team
Pengran Wang
AVATR HarmonyOS HMI Design Team
Dezhi Zhao
AVATR HarmonyOS HMI Design Team
Zhenpeng Ping
AVATR HarmonyOS HMI Design Team
Chuan Tan
AVATR HarmonyOS HMI Design Team
Bo Wang
AVATR HarmonyOS HMI Design Team
Junhao Yan
AVATR HarmonyOS HMI Design Team
Kai Wang
AVATR HarmonyOS HMI Design Team
Yanan Lü
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