Ying Hua Qing Su gift box 樱花情酥礼盒

When you see a cherry blossom petal falling on the lake, accompanied by the breeze, the scenery is charming, which represents the characteristics of Wuhan. The name of this gift box is closely related to cherry blossoms. As a hand gift for the cherry blossom season in Wuhan, the designer hopes to integrate this beautiful scenery into the packaging design and keep it forever for customers to remember this moment. The gift box is covered with cherry blossoms in full bloom, which is matched with Wuhan landmark buildings such as East Lake tower, Yellow Crane Tower and Jianghan pass, showing spring vitality and local characteristics; The swallow with love letter gives the picture romantic emotion; The portrayal of characters in the 1990s adds a retro sense to this romance and highlights the characteristics of the brand's century old craftsmanship; The inner box design can be cleverly folded into the shape of cherry blossoms, which matches the blue bottom box of the lake to form the aesthetic feeling of "cherry blossoms falling on the lake". The inner box needs to be opened slowly along the petals to see the cherry cake wrapped in tin foil. After eating, the inner box can be folded along the petals as decoration, and the outer box can be used as a storage box, which is both beautiful and environmentally friendly.
当你看到一片樱花瓣落在湖面上，伴着微风，景色迷人，这代表武汉的特色。这个礼盒的名字和樱花有密切的关系。作为武汉樱花季节的伴手礼，设计师希望将这一美丽的风景融入包装设计中，并将它永远保存，让顾客记住这一刻。礼盒铺满盛开的樱花，与武汉地标性建筑东湖塔、黄鹤楼、江汉关搭配，表现出春天生命力和地方特色；含情书的燕子赋予画面浪漫情感；上世纪90年代人物的刻画为这段浪漫增添了复古感，凸显了品牌百年匠艺的特点；内盒设计可以巧妙的折叠成为樱花形状，与湖蓝色底盒相配，形成“樱花飘落湖面”的美感。内盒需要沿着花瓣慢慢打开，才能看到用锡纸包裹的樱花饼。吃完后，内盒可沿花瓣折叠作为装饰，外盒可作为储物盒，既美观又环保。