Zhuxixi Year of the Tiger Gift Box 朱西西虎年点心礼盒

With the Chinese lunar year of the tiger 2022 approaching, the brand needs a high-end snack gift box that can not only express Chinese traditional culture, but also have a fashionable flavor. Using the similar pronunciation of "tiger" and "Fu" in Chinese, the designer uses five tigers to express "wu fu lin men" (Chinese idiom, commonly used to express blessings). As one of the "twelve zodiac" in Chinese traditional culture, the tiger uses a concrete tiger to express the "year of the tiger" directly and auspiciously, so as to achieve double new year blessings. The designer designed the gift box as a horizontal strip, and the cover is embedded into the bottom box, just like a picture frame, so that the box can be used as a decorative painting, so that the packaging can have the opportunity of secondary utilization and reduce waste. At the same time, there is a line draft tiger picture in the box, so that people can color the tiger with their family and friends to enhance the interaction between characters, To achieve the effect of emotional interaction, painted pictures can be permanently retained as hanging pictures. At the same time, the products in this gift box are made by hand baking. In order to ensure the product quality, it is limited to 500 boxes and can only be purchased after reservation. It emphasizes the value of the gift box. It also implies the value of family affection and friendship on the arrival of the Chinese new year.
中国农历虎年2022即将到来，品牌方需要一款既能表达中国传统文化，又具有时尚气息的高端点心礼盒。设计师利用中文“虎”和“福”相近的读音，用五只老虎表达“五福临门”（中国成语，常用来表达祝福），老虎作为中国传统文化“十二生肖”中的一个，用具象的老虎表达“虎年”直接又吉祥，从而达到双倍的新年祝福。设计师把礼盒设计成横长条形，盖子内嵌入底盒里，如同一个画框一般，让这个盒子可以作为装饰画使用，让包装有二次利用的机会，减少浪费，同时在盒子里有一张线稿的老虎图，人们可以与自己的家人、朋友一起为老虎涂色，增强人物间的互动，达到情感互动的效果，涂好色的图可作为挂画永久保留。同时这款礼盒中的产品采用手工烘焙制作而成，为保证出品质量，限量500盒供应，需要预定才能购买，更强调礼盒的珍贵，在中国新年到来之际，也寓意了亲情、友情的珍贵。