2026

Design Awards Silver Winner - Guangzhou Zhimei Beauty Co., Ltd

PLANTISM Avocado Nourishing Skincare Series

Entrant

Guangzhou Zhimei Beauty Co., Ltd

Category

Body, Health & Beauty - Skin Care

Client's Name

Country / Region:

China

PLANTISM Avocado Nourishing Skincare Series

This series of six avocado-based skincare products establishes a holistic packaging system that transforms abstract "plant care" into a tangible experience. The design language is anchored by three elements: wood-textured caps for tactile memory, an avocado-green-to-white gradient as the brand's signature color, and unified rounded bottle silhouettes with soft shoulder transitions (except the cream jar). Material contrasts—matte caps, silver rings, and smooth surfaces—create a rich tactile experience. Across cleanser, toner, lotion, serum, cream, and eye cream, consistent cap design, graded color system, and proportional control build a unified series identity while ensuring ergonomic comfort for daily use. The "less is more" strategy reduces decorative excess, focusing on material quality and tactile comfort that consumers genuinely perceive.

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